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Go brand your company now – Lessons from Apple, Google and the high tech super brands of our generation

On a sunny, early spring afternoon, panelists, Lorraine Twohill, VP of Global Marketing, Google; Allison Johnson, Founder and CEO, West and former VP of Marketing Communications, Apple; Keith Yamashita and moderator Margit Wennmachers, Partner, a16z and Founder, The Outcast Agency got together to talk about how smart companies are approaching marketing...

Matter of fact, it’s all dark

Deputy Attorney General Rod Rosenstein touched on encryption when speaking at the U.S. Naval Academy recently: Encryption is a foundational element of data security and authentication … But the advent of “warrant-proof” encryption is a serious problem … Our society has never had a system where evidence of criminal wrongdoing was totally impervious to detection, […]

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Replacing SSNs to combat Identity Theft

As previously discussed in my blog post, Do Health Care Providers Need Your SSN?,  your PII (Personally Identifiable Information—please, never “PII data”, which is redundant) can be monetized by evildoers. Given sufficient data and effort, identity theft fraudsters can use your health insurance to fraudulently obtain treatment, exploit your credit rating to take out loans […]

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